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-- NEWS ADVISORY -- TO FOOD AND FEATURE EDITORS:
   
   BUTTERBALL TURKEY `TALK-LINE' OFFERS ADVICE ON TURKEY PREPARATION
   
   WHAT:    The Butterball Turkey Talk-Line
   
   WHY:     'Twas the night before Christmas and all through the
            house not a creature was stirring -- except Mom, who
            was pacing the kitcen, wondering what to do with the
            18-pound turkey that was still frozen solid!  She opened
            the fridge and then did she see, the number for help was
            1-800-323-4848 -- and she could call it for free!
            She went up the stairs and back into bed with visions
            of golden brown turkeys dancing in her head.
            In the morning she awoke and dialed the Turkey Talk-Line;
            she knew the folks at Butterball would make things fine.
            The home economists were experts and guided her through;
            she realized turkey preparation was quite simple to do!
   
   WHEN:    The Butterball Turkey Talk-Line is open through
            Dec. 21, Monday through Friday, 8 a.m. to 6 p.m. (CST)
   
   Toll-free number:  1-800-323-4848 to receive expert advice on turkey
preparation and to request a free copy of the Butterball Great Creations
Recipe Booklet.
   
   Special media interview opportunity number:  To talk turkey with
Jean Schnelle, director of the Butterball Turkey Talk-Line, dial
708-515-7000.
   CONTACT:  Julie Selsberg or Elizabeth Karmel of Edelman Public
Relations, 312-280-7000, for Butterball Turkey